Anchor Text Strategy

Readers, Jennifer Slegg has a great post on anchor text strategy that you should check out.  From Jennifer’s post:

So definitely ensure you have variety in your anchor text, even going
so far as having some links linked with âclick hereâ, your
company/website name or simply your URL. Then make a list of all the
possible anchor text combinations and when you get a new link, choose a
different keyword combo off the list. Then once you get more than a
handful, you can go back and get additional links for your most
important phrases, but again being careful to unevenly distribute the
anchor text of those links. Yes, you can definitely give more links to
your most important keyword phrases, just resist the temptatation to do
them all on your top phrase.

Check out the full post…

Do Nofollow Links Count?

Generally we say that nofollow links don’t count, but Ben
Fisher actually found that they do help with ranking based on a small experiment he ran. He did an interesting study where he wrote on the SpiderMan
3 game and then commented on other related blogs that linked back to his SpiderMan 3 post. The unique thing about the link was that it contained the anchor text "piderMan 3" and contained a nofollow, but within a short period of time his site ranked on the first page of Google for piderMan 3 Xbox and other terms.

If you look at the image above it shows that there are 224 results for "piderMan 3 Xbox". This means that it should be fairly easy to rank for the term, but the actual blog post that ranks for the term doesn’t have the word piderMan anywhere within the content. The only reason I think it ranks is because the nofollow link contained the anchor text "piderMan".

I am not sure if the way Google looks at nofollows is currently messed up on their end or if they actually do count them, but based on this experiment it seems that they can help with rankings. What do you think?

New ReviewMe Advertiser Marketplace Now Live!

I am excited to announce a brand new advertiser marketplace to ReviewMe!  In addition to our marketplace of premium
blogs where you can purchase individual reviews, advertisers will now be able to
create campaign offers that approved bloggers will then be able to accept.  This
new advertiser marketplace
gives more control to the advertiser while still giving the blogger 100%
control over what review offers they accept. 

Advertisers get to set up the
information they would like reviewed, the number of reviews they would like to
receive and how much they would like to spend per review.  The minimum review
price is $10.  Advertisers now have the flexibility of purchasing reviews off top blogs individually or creating campaigns for many relevant bloggers to blog
about! 

- note, bloggers that were not
previously accepted into the premium RM marketplace should resubmit their blog
for inclusion into our new Advertiser marketplace. 
Thx!