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Mar 07
by Cameron Olthuis Strategy with 18 Comments

Ranking a new site for competitive terms is next to impossible. Yes, it can be done in rare cases but most of the time it’s just not likely. Aside from the stiff competition that’s already years ahead of you in terms of links and content, you have to deal with the sandbox, among other things. About the only ways to rank for these types of terms, I can think of are if you have bottomless pockets or if you solve a major pain (like a cure for cancer).

Don’t let that discourage you though. I have a solution that could possibly work for you. Create a new profile page on an established social media site and optimize it.

The bigger social media sites already have the built up trust and authority with the search engines. So while you’re waiting for your "real site" to start ranking create a profile with branded content and optimize that to rank for a couple of those competitive keywords.

Think about how often you see MySpace, YouTube, and Technorati pages ranking on the first page of the SERPs. Combine that with a nice link building campaign for the pages you create and it’s now looking realistic for you to take one of those top 10 spots.

Keep in mind that this is a technique to be used more for the purpose of targeting a few key phrases and it’s not very effective for going after long tail traffic.

18 comments - add your's now

Roman (03/28/07 at 9:28 am)

We got new site listed in Google’s top10 under enough competitive terms within 3 month only, well I thought new sites still have chances today.


Michael Martinez (03/28/07 at 12:48 pm)

The Sandbox Effect is not the big issue it once was. SEOs should have a good collection of trusted linking sources they can work with to help client sites get indexed and ranking.

If it takes longer than 2-3 months to get a site into significant position on at least 2-3 expressions, the SEO should reconsider whatever strategy is being used.

There is no reason to tell people to wait 6 months to a year to get a good result any longer.

Cameron Olthuis (03/28/07 at 1:20 pm)

Michael, just to be clear we are talking about highly competitive terms. Do you really think you can rank for – lets say “debt consolidation” inside 6 months with a brand new site?

Miguel Cavaco (03/29/07 at 5:42 am)

One thing that ticks me off about google is that it desplays multiple results on a search query from the same web site.
How hard can it be to limit the exposer to one url per query?
Is it logical to have a website show up hundreds of times on a search query?
Try searching for the word “algarve” (region in Portugal).
I think it is googles mission to deliver me to a website where I can find the content I am looking for, and not to worry about holding me up to reach the cookie jar and sink it down my mouth.
Show me where the supermarket is, I will find the shelf!
Thank you.
Keep clicking…

Miguel Do Nascimento

António Pereira (03/29/07 at 6:01 am)

A Warm Welcome

Dear visitor,

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This is something we intended to start sometime now to have a closer contact with our customers and friends, now achieved with this new internet instrument through this new
We are in the car hire business in the Algarve since 1989 and we have quit a lot experience in this business since the early days of growing tourism in Algarve.

Always keeping an eye on the market evolution, and with the goal of always giving our customers a better and simply service, we opened our website in 2002 to allow our customers to make their bookings online quickly and hassle free at cheaper rates.
The accuracy of the bookings made online, opposed to the phone bookings, and the quality and attention we put in the email answers to all enquiries is largely raved by a large number of growing satisfied clients and show us we are in the good path.

The aim I always had of being more close to our customers and to have a location where we can easily transmit regular and interesting information about the car hire matters is now achieved with this blog.
I’m sure you will find here usefull information regarding your car hire in Algarve and I would like to invite you to visit this blog often as we will update it regularly and, of course, to participate with your comments and suggestions that can only be very usefull to us all.
Please fill free to grab this address: and use it as a source of information and meeting point for Algarve Car Hire matters.

My sincere thanks to our customers and vistors,

Randy Ray (03/29/07 at 1:08 pm)

Martinez is right. It doesn’t take six months or even a year to rank for competitive terms anymore. It’s not easy, but get enough of the right kinds of links, and have good content, and you can rank for all kinds of juicy stuff. (Of course, getting the right links and having good content can be hard work.)

Cameron Olthuis (03/29/07 at 1:20 pm)

Randy, I’m curious what you define as competitive terms and what results you have to show you can do it in 6 months.

lunakizz (03/31/07 at 6:25 am)

: )

Bradman (04/04/07 at 4:40 pm)
Its very hard getting a page rank these days, as day by day the competition increases. Its very important to keep getting quality links to your site.

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Software Development India (04/07/07 at 3:12 pm)

Yes, its very hard these days to rank, not like what it was 2 years back…

Runescape Money Blog (04/08/07 at 1:09 pm)

Can’t get rank for a few days, It’s a hard work i think

SEO Services (06/16/07 at 6:50 am)

We so SEO Services from India,Search engine optimisation optimises your website so that it ranks higher in search engines such as Google and Yahoo. Through content changes, navigation adjustments, and link submissions B2B Promotion’s SEO professionals can help your website move towards the top of the rankings. By targeting your website to the key phrases your customers are searching for, you can drive more traffic to your site.

Marcis Gasuns (08/15/07 at 11:27 pm)

In 90 days you can make miracles.
All you need is some brainstorming.

Phil Laboon (09/05/07 at 5:33 pm)

I’ll tell you what the sand box is not nearly as big as an issue as it once was. We are seeing some of our clients getting first page ranking for fairly competitive results (not as competitive as debt consolidation but still tens of thousands of searches a day)

Seems like Google is caring less about PR as well or is that just me?

Phil Laboon

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