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21
Feb 07
by Cameron Olthuis Strategy with 7 Comments

The question that we all want the answer to is; "How do I rank at the top of the search engines for keywords that are relevant to my site?" For years SEOs have debated back and forth about what it takes to rank at the top of the search engines. I used to ask myself this same question for many years and spent many sleepless nights trying to figure out the answer. Well, one day it just dawned on me, the simple answer is, build the best site for your niche (Yes, I said niche, donât go too broad or you won’t rank at all (for awhile)).

It’s common sense I know; the search engines are in the business of providing the most relevant results to their users. So naturally they want to rank the most relevant sites at the top of their results.

With that being said, the answer sounds really easy. If you build the best, most relevant site then eventually you should rank #1 right? It’s not always that easy but generally the answer is yes. You still have the build it and they WON’T come syndrome but if you can get the word out about your site then the day will come when you get to the top.

I know it’s easier said then done, and yes being #1 still requires the fundamentals of SEO even if you do have the best content for your niche. But if you put those fundamentals in place eventually the search engines will come around and find you and give you the treatment you deserve. The secret is that you really do need to be the best though, which isnât always the same as you thinking you are the best.

Just focus on being good and the world will spread. Be that "purple cow" and will people will talk about your site, have them create buzz for you which will equate to good links, rankings, and success.

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7 comments - add your's now

#1
Devang (02/21/07 at 6:05 am)

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#2
Songwriting Tips (02/21/07 at 9:03 am)

I found the same thing. I went deep in my niche and it was at that point my relevance increased significantly – as did legitimate incoming links and so forth. -don

#3
Matthew Berman (02/21/07 at 5:03 pm)

great article, fully agree

#4
Marek (02/22/07 at 10:31 am)

Simple but profound. Lets also not forget the factors that are outside of our website. But I guess if our website will be the greatest the outside factors will follow… so, you are 100% right.
Best,
Marek

#5
Hitech Infosoft (03/16/07 at 2:15 am)

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#6
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