Link building as social networking

When I first started using Text Link Ads, I realized that Text Link Ads was a killer networking tool. See my long term strategy on most of my sites was to build a solid mix of paid links, and organic links.

Buying text links was a step in the right direction of building solid, cohesive relationships that made publishers in my niche happy. I was putting money in their pockets, and I was getting a link back in return. Buying links was like an introduction on a business networking site.

It was a step in the direction of the basics of building a solid relationship with that publisher. The longer I bought links the more interaction we had. Over time we now do business together. 

When you are searching through Text Link Ads Inventory take in mind you don’t know who the person is on the other end of the screen but it’s always an opportunity for growth in your personal and business development.

Link building is more than just building links its about shaking hands, and networking with people who are passionate about the same things you are.