21 Surefire Tips for a Successful Blog Launch contains a lot of good information on how to kick things off right when you put a new site live. The tactics described are all good, but I think the philosophy is even more important than the specific tips.
With most NFL teams the first 20 or so plays are scripted — this helps the team execute and takes advantage of planning and practice (unless you’re the Cleveland Browns). I think a web site launch is the same way. I certainly have a ‘new site trust building’ checklist that I go back to time and time again, and I always follow this step by step get out of the sandbox plan on a new domain (with slight variations each time).
Anyway, my favorite tips were #5 and #10 (I think they get overlooked a lot):
5. Offer an email version of your RSS feed.
10. Include tons of outbound links in your posts.
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