5
Sep 06
Sep 06
by Patrick Gavin Strategy with 21 Comments
One of the most sought after links is a "link embedded within content" of a page. The theory goes like this: search engines will be able to identify what links are in the content area of the page and which links are outside of the content area and "count" the links in the content and discount the links outside the content area as "commercial" links.
I don’t think the search engines are there yet and it will always be difficult to divide a page and separate out commercial versus editorial links. The main argument I have for in content links is that they have the best chance at sending you traffic which is a great thing. Here comes the game plan for getting: targeted traffic and a permanent relevant link all at once…
1. Sponsor a blog that reaches your target market.
- Sponsoring blogs whose audience is your target market makes sense on it’s own. Also, many blogs set up banner sponsorships as direct links to your site which can help your rankings but not as much as a nice text link with anchor text. Also, when the banner goes down, your link goes down with it of course. That takes us to to the all important step two of this strategy…
2. Request that blog make a "thank you sponsors" post.
- This is important for many reasons:
a) You now can reach the rss readers of this blog that may not visit the actual website regularly.
b) You now have a link embedded in content that will be in the blog’s archive forever giving you a "permanent link". This is important because while your banner link will disappear when your sponsorship ends, this link within a post will continue to link back to your site.
In summary one strategy for securing quality in content links that will send traffic and link popularity consider sponsoring a blog that is willing to make a post mentioning their sponsors in addition to the standard banner they will place.
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On this tip, have you considered branching out into graphical sponsorship / ads like this for TLA members? I would get more into this, and I have some properties that are ideal for it, but I’m absolutely awful at promoting these opportunities.
Well I’ve sponsored many blogs and some sponsor my own travel blog.
What you are saying about the sponsored post is a very good strategic idea which is something I have not yet thought of nor any of my own sponsors.
Good reading
That’s an interesting idea that I wasn’t aware of.
What is involved in sponsoring a blog? Is it a one-time payment or a recurring payment?
great idea especially when the sponsorship has expired but you still reap the rewrads!
any hint of pricing for some of the blog sponsors? i’ve only used blogads and adbrite but they are just advertising, not sponsorship…
Excellent suggestion, Patrick. Like Peter, I’m wondering/hoping that you guys are getting into this model or can help buyers get there.
Yes guys we do have some plans coming out in the coming weeks/months that address this and other angles
Stay tuned….
Q: How do you build links with articles?
Another good way to buy permanent links is through web directories hosted on good content web sites.
http://www.rasesolutions.com/permanent_links/ does just that. Great way to get permanent links for your web site.
Definitely, directories
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I want to build a company blog for my company , I think it’s useful for SEO, and get more links from outside.
Excellent ideas It’s a shame that people spam your comments, even though you have nofollow on. Still, great ideas in there.
Permanent links ..
Boost your SEO campaign with permanent links to your website using your chosen keyword anchor text.
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