The Most Dangerous Link Building Myth

(in Google)

"Incoming links can’t hurt you… the most they can do is ‘not count’ ."

In my opinion this used to be true.

In 2006, it’s absolutely, certifiably, completely FALSE.

Your neighborhood better maintain a certain level of trust — both trust IN and trust OUT — or you can kiss your rankings goodbye.

To put it another way…

1. You have six trusted links to your site, it’s ranking on page 2.
2. Then, add 10,000 untrusted links to your site. These should theoretically just "not count", and you should still rank on page 2… right?

Then why do such sites go byebye? (I’ve seen it time and time again in the last 6 months.)

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