eComXpo is sweet… NOT!!

Well, eComXpo has finally begun. Truth be told, I’m pretty pumped about it, since it’s so cool.

Wait, not ‘cool’, what’s the word I’m looking for, oh, right, ’stupid’.

What eComXpo has taught me about good marketing

• if your web site doesn’t work in many browsers, it’s cool!
• charging people $100 to "paint" a virtual booth is a smart, creative marginal revenue stream
• sending attendees 30 emails a day is good for branding, this will create an emotional connection between them and your company
• if you want to impress people, use Flash!

Open letter to Seth Godin:

Dear Seth,

eComXpo seems to have gotten some buzz this year, partly because you have been plugging it. Question: are you sure you want to associate yourself with these people?

Sincerely,

Andy Hagans

No more blogging for now, I gotta get back to our booth.

*The views expressed above are the personal opinions of Andy Hagans. They do not necessarily reflect the position of Text Link Ads Inc.