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Aug 05
Aug 05
by Andy Hagans Renting Links with 2 Comments
I just got back from SES San Jose. Good show, good people, good parties. On the content side, Barry Schwartz wrote some excellent recaps as always. One of the most interesting sessions was Buying and Selling Links.
Greg Boser – WebGuerilla
Brief comments. He is very happy that there is now an actual session on this topic because it used to be considered so âbad.â The wild wild west of buying links is settling down and people are beginning to understand that it is advertising just like any other form. Sees that paid links will continue to be a part of their links in the future. Suggests adding it to your mix.
Text links have come a long way and continue to gain legitimacy and momentum as an advertising method which yields exceptional ROI. Buy up 
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The “Buying and Selling Links” session was excellent and there were nuggets from each of the panelists. I do believe Patrick gave the best presentation though, nice job.
Hi,
I’m intrigued; were all the people on the session saying that a paid for link can positively effect organic search rankings?
I’ve always been of the opinion that a paid for link is advertising rather than SEO. I even seem to remember having a conversation with Eric Ward on this matter when he said much the same thing (apologies to him if I’ve misrepresented what he was trying to say).
Cheers.