Link Builders

At the end of the day, link building takes tedious work. Most people do not want to put the effort into this, so they either look for “easy” ways of link building, or they try to outsource this task. That’s the subject of a recent WMW thread, One Way Link Obtaining Companies.

bhartzer: If link building is time consuming and tedious, it would only make sense to hire someone that specializes in doing just that–link building. Try a search at your favorite search engine–there’s plenty of people who specialize in link building. In fact, there are even a few that I would even hire–some have been doing it since 1995 (I won’t mention anyone in particular.) [he means Eric Ward, methinks.]

If you want one-way links then hire a PR person–someone who can get your URL in front of the media, focusing on the online media outlets.

Seems like good advice to me. The other thing that has worked well for me is to train someone reliable you know. They don’t have to know anything about SEO (in fact, it may be better if they don’t); you can teach them the basics and review their work. In my opinion this will usually work better than hiring a random link builder, since a fresh person you train won’t know the ’shortcuts’.