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August 05

Link Building with Charity Auctions

Another very creative link building idea via Aaron Wall:

Some people auction off stuff on eBay and share the profits with some non profit organizations. They contact non profit websites when they launch the auctions and try to get links to their auction and their website on the supporters pages.

Some of them start two auctions in parallel supporting different charities such that bidders aim to outbid the other item to show how much more important their charity is and how much more they support it.

Usually the more people use a certain link building method, the less effective it becomes. I doubt however many people will take the time do this, so it will probably be ‘safe’ as a good tactic for quite some time. It is also possible that the links one gets from it would be especially powerful since they are from charity Web sites, which are usually linked in to very good link neighborhoods.

August 05

PowerHouse Linking Seminar

I just came across the PowerHouse Linking Seminar (thanks, Aaron).

The subject: “Learn to create and execute targeted link building campaigns from linking experts Eric Ward and Debra Mastaler”
The date: October 27/28, 2005
The location: Charlotte Sheraton Airport Hotel (Charlotte, NC)

These two people are some of the most respected names in link building, so it is definitely worth at least checking out.

August 05

Automated Link Exchanges Are Going Out of Style

Yes, they’re going out of style, although a lot of people are still using them, to be sure.

Matt Cutts (GoogleGuy) hates on automated link exchange emails in a post on his blog, SEO Mistakes: link exchange emails.

Hereâs a mistake that people still sometimes make: buying a random software package that they think will get them a gold mine of links, especially by bulk emailing reputable sites. At this point, most site owners are savvy enough to realize that emails with link exchange requests are rarely hand-crafted with love.

I agree with him that link exchange emails sent by software (usually to completely unrelated sites) are spammy and not very effective. Let’s be honest though: a targeted, manually placed link exchange with a relevant site is good business (independent of any search engine’s existence) AND it helps with SEO. Like any marketing method, link exchanges can be executed well, or terribly.

Free tip: Do not send emails to asking to exchange links ;-)

August 05

What do YOU want from TLA?

NickW from Threadwatch is a bit ahead of the curve when it comes to marketing. Rather than getting standard links or banners on Threadwatch, advertisers get sponsored threads where they can engage the blog’s audience directly.

Text Link Ads is a regular advertiser of course, and our latest sponsored thread asks, What do you want from a text link company? Please hop on over and let us know!

August 05

Google Admits the Sandbox

Rand Fishkin has it from the horse’s mouth that the Sandbox is a real, tangible thing (well, duh… but for some reason some webmasters pretend that it isn’t).

I asked him [a Google engineer] what Google internally called the sandbox. He doged my question fastidiously until saying that he would try to get the spam team to adopt our term, “sandbox”, so we could all call it the same thing. I asked him if they would continue using it and he said “definitely” or possibly “almost certainly”… He noted in words I cannot remember exactly that they felt it was having a remarkable effect on the quality of the index. We moved on to other subjects after this, but not before he was vehement in explaining to me specifically that they did not design it to affect “all new websites”, but that a “filter must be tripped” for a site to be “boxed”.

Refresher: Beat the Sandbox (a how-to)

  • Get links that are quality indicators. e.g., get a link from a well-established high-PR site, get a link from an .edu, get a listing in DMOZ
  • Get a few deep links
  • Mix up your anchor text

And then wait a few months. It ain’t rocket science.