Comments on: Link Building by Buying Web Sites

By: Esoos Bobnar

Esoos Bobnar — Sat, 30 Jul 2005 06:34:32 +0000

‘Course, I suppose you could just throw that domain on a credit card that’s not connected to your business, and problem solved.

By: Esoos Bobnar

Esoos Bobnar — Sat, 30 Jul 2005 06:29:30 +0000

I’m interested in the same point that pleeker brought up. Does that fact that Google is a registrar negate the effect of this tactic, at least somewhat?

At some point that domain record will have to be updated, and you end up with a bunch of sites owned by the same company all pointing at one of their sites.

Not necessarily a problem, but it could be, depending on how agressive you got with your linking.

By: Jarrod Hunt

Jarrod Hunt — Sat, 30 Jul 2005 03:42:10 +0000

Microsoft used this tactic when they bought http://www.linkexchange.com last year. They still rank #4 (recently down from #2) for link exchange.

Looks like the tactic worked very well for them.

By: pleeker

pleeker — Thu, 28 Jul 2005 22:16:56 +0000

There’s another issue to be thinking about — when you buy the web site and domain, Google will find out if you bother to update the domain record, as they’re an accredited registrar and have access to all that data. And domain-related information was part of the recent patent filing they did, too. So as Tal said — you want to avoid explicit connection.

By: Tal

Tal — Thu, 28 Jul 2005 17:06:01 +0000

Be careful that you competitors bad reputation will not stick to your site. As you said, they are unprofessional in 90% of the cases. In this case a recommendation for them worth nothing except from the actual link. However, I must say that this method could be very nice if you avoid explicit connection and if you buy it really cheap.