Today’s post marks our 3rd installment of the 57 post "Don’t Hate on…" LBB entry series. [Part 1: Don't Hate on Reciprocal Links (No, seriously!). Part 2: Don't Hate on Graphical Links.]
It all started when I read the latest of Stuntdubl’s awesome link building-related posts, The Art of Writing a Good Link Request (check out the "sister post", too, Examples of Bad Reciprocal Link Requests).
Since we’ve all received about a zillion link requests in our life (most of them complete bollocks*), you have to be a bit creative if you want to be successful with them.
*thanks for the adding that word to my vocabulary, Nick W
That being said, if your content is truly unique and if you appeal to a certain audience, "link begging" can still be a powerful (and cheap) method. It worked with my most "famous" site, and has worked for many others.
Two Tips for a Link Begging Campaign (Worked for Me!)
1) Increase Your Open Rate
Try setting the subject of the email to THEIR site title. That will pique anyone’s interest. If I get an email with the subject "Link Building Blog", my heart flutters, I’m flattered (hey, someone is interested in my site!). Trust me, this will get the highest open rate of almost anything with the webmaster crowd.
Under no circumstances should you put the word "link" in the subject, that will often get your email deleted straightaway.
2) Appeal to the Heart
If you’re lucky enough that they even open your link request email, your message had better be good. I have found that sounding "like a beggar" (in a good way) actually works sometimes–if people think you are honest, they will help you out as often as not. I even go as far as to say "If you could find it in your heart to link to our site…"
By now, everyone knows about PageRank and link building, you’re not going to trick anyone… just be sufficiently humble! And whatever you do, please Don’t Hate on Link Begging.