Building Links With Articles

Articles just may be the most powerful link building method you’re not using.

And I say that from experience: my old homepage
ranked for terms like "link building," and this was accomplished almost
completely by getting links from articles.The trick is writing a good
article and catchy title so that the article will be widely syndicated,
and then using the "resource box" (author bio) to fit in the links. The
great part about the resource box is that you get to pick your link(s),
and can use any anchor text you choose.

Here’s what an article syndication offers:
1) Free, permanent links from many domains and IPs
2) Links from pages with your keywords contained in the content (and sometimes in the title, too)
3) Deep links (from your resource box)
4) Keyword rich links (from your resource box)

Note that numbers 3 and 4 are bonuses that a high quality directory won’t give you.

The Nitty Gritty
Related sites that reprint articles are the best places to submit articles. But if your article is on something very niche,
it’s unlikely you will find very many sites in that niche that will
print your article. Hell, you might be the only guy in your niche!

Which brings me to the beauty of the article bank. Article banks will reprint most any
article, which is then archived permanently (with your links in the
resource box intact). If you get listed in 15 article banks, that’s 15
links already.

As time goes on you’ll notice your article will also appear
elsewhere. Sometimes new sites will raid these for related content that
they can reprint. Other sites exist solely to syndicate articles from
these article banks. Finally, many scrapers pick up content from these
article banks–usually leaving the links intact. All of these types of
sites will give you a link from a contextually-relevant page on a
unique IP.

The catch: many article banks are not actively reviewing and accepting articles, but I’ve put up a pretty current list here.

Aside from SEO
If you mine the public stats of
my old homepage, you will see that it also gets a lot of direct traffic
from these syndicated articles. It’s guaranteed that the people
clicking over are qualified leads, since they read the article I wrote,
and were interested enough to click through. This is, I believe, the
litmus test for a golden link. A golden link is a link that is great
for SEO, but that would also be great if the search engines didn’t
exist!